Luntz Global

Syndicate content

NHL Calls Locksmith, Submits 50-50 Proposal To NHLPA

The NHL submitted their latest proposal today to the NHLPA, promoting a 50/50 split between the owners and players in regards to hockey related revenue, which might become the major turning point in these negotiations. (Photo Credit: Lighthouse_li/Flickr)

To make the proposal even more intriguing, this year's season was still based on 82-games with the 2012-2013 season starting on November 2nd. Bettman's original request was for the player's percentage to be dropped from 57% to 47%. Splitting the revenue 50-50 did not seem to be in the cards for the Commissioner of the NHL. This dramatic turn of events has sparked a lot of interest in fans.

It was reported by TSN that Deadspin revealed that the league hired the research market firm, Luntz Global to conduct a focus group yesterday to find a better way to get the league's message across after examining the fans reaction to the lockout. Whether or not this had a major effect on today's news is uncertain, but it might have given the NHL that extra push that they needed to get a deal done.

And now, for the first time in months, there might be light at the end of the tunnel.